Anna Costamagna on Expertise Design, Variety and Design Administration

Anna Costamagna is an Italian Inside Design Supervisor working at Peugeot and Superior Design Supervisor for Stellantis. Whereas her mom labored as an assistant to Sergio Pininfarina, she was initially drawn to trend design earlier than venturing down the trail in automotive. She started her profession at Bertone in Caprie, a suburb of her native Turin, after learning engineering and administration on the acclaimed Politecnico di Torino. Costamagna then moved to Paris, France, to carry Peugeot manufacturing vehicles to fruition. Regardless of not talking a phrase of French, then design director Gérard Welter employed her on the spot.

Over her profession, Costamagna has labored with various firms to develop future-looking ideas in addition to groundbreaking inside proposals, together with the Peugeot i-Cockpit, which made its debut on the 2010 SR1 idea and the manufacturing 208 two years later. On this episode of FORMCAST, Kind Tendencies editor Eric Gallina spoke with Costamagna about her profession path, interface and superior design, variety within the office and the function of the designer and supervisor within the company setting.


01:00 – Background and Beginning Out
04:00 – Becoming a member of Bertone
05:25 – Design Administration
07:20 – Initiatives and Ideas at Bertone
09:45 – Transferring to Peugeot
12:00 – The Language Barrier
13:15 – Peugeot initiatives
14:00 – i-Cockpit and Peugeot Design Imaginative and prescient
15:47 – Ergonomic Priorities
16:40 – The Function of the Display
18:25 – The New 308
19:00 – Consumer Interface – Buttons and Screens
20:50 – Consumer Expertise
21:45 – Architectural affect
23:40 – Transitional Part
24:00 – Pure Interface
26:00 – Administration Model
27:00 – Drawback Fixing and Anticipating Issues
28:00 – Managing Folks and the Gender Hole
29:40 – Variety within the Office
33:00 – The Studio Imbalance
34:30 – Cancel Gender Friction
36:00 – Folks Creating for Folks
38:30 – Overcoming Challenges
41:00 – Managing Expectations
42:00 – Future Abilities of the Designer
44:00 – Shifting Targets
46:30 – Private Life and Hobbies

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