Designing for a startup automotive firm
Posted by Mark Pritchard on 05 Jan 2023
Drive have been approached by Zenos Vehicles due to their expertise of designing for a startup automotive firm. Zenos Vehicles’ marketing strategy concerned the design and construct of a spread of vehicles. The E10 idea marked the end result of an intense design and improvement interval. Drive and Zenos labored hand-in-hand to put down the muse for a “light-weight, reasonably priced, enjoyable to drive” automotive, that fitted a brand new vary of thrilling and accessible sports activities vehicles.
The brand new startup firm founders Ansar Ali and Mark Edwards, defined their distinctive market proposition with a couple of key phrases that might outline their model. Drive needed to create a design language that might embody all of their aspirations, for a very new British sports activities automotive model. The E10 could be a mid-engined, carbon fibre tubbed automotive priced at lower than £25,000.
“Drive’s power was their listening, understanding and articulating the market and our kind of buyer wants – the way in which they interrogated, challenged and interpreted them have been in alignment with how we noticed it.” Ansar Ali
A challenges throughout the preliminary design course of was reaching the fragile steadiness between a pleasant, approachable look becoming the model values, with an exhilarating, light-weight observe day automotive. With affordability in thoughts, Drive needed to focus on the innovation of the carbon composite materials and mirror the intelligence of the styling. The break up of panels, wings and tub permitting ease of manufacturing and decrease restore prices in comparison with the one clam mouldings used on competitor merchandise. Drive’s designers, working intently with engineers and composite producers Shiny Lite Constructions, developed the ultimate break down of components and assemblies.
The shut relationship between Drive and Zenos, and the openness of the administration crew have been key to make sure that the design and enterprise wants aligned at each stage of he undertaking.
The general public’s response to the automotive’s design was measured by the 40 deposits taken from prospects earlier than that they had even seen it run. This justification of the product, solely raised the stress to ship on their promise to have the manufacturing mannequin prepared for January 2015. Drive and Zenos launched right into a fast manufacturing improvement part delicate to the truth that the automotive’s look couldn’t alter considerably, however taking the chance to tune the automotive’s character and steadiness.
This part concerned working with suppliers on feasibility while guaranteeing manufacturing prices have been stored on the right track holding to the marketing strategy and finances. The key of the E10’s affordability relative to its efficiency, is off-the-shelf Ford parts engine, gearbox, and brakes. The progressive composite tub made out of recycled carbon fibre that gives 70 per cent of the lightness and stiffness of pure carbon-fibre for a tenth of the associated fee.
The inside’s design, constructed across the very best driving positon, the standard of the panels and match needed to exceed what could be anticipated on the vehicles value level. This strategy noticed Zenos Vehicles has take greater than 110 deposits and a primary 12 months manufacturing run being roughly 70. For Zenos’s founders Ansar Ali and Mark Edwards, the E10 represents the end result of a dream.For Drive Design, it supplies a cell showcase for its design methods for startup corporations looking for the form of collaborative, ground-up design strategy that solely Drive can ship.
“Drive utterly believed in and understood our imaginative and prescient proper from the start. They dedicated themselves in each respect to growing the design of the E10, and helped us ship a automotive that appears incredible, nice dealing with and properly engineered” Ansar Ali.The Zenos E10 undertaking is the essence of what we do at Drive. We work with shoppers, like startup Zenos, and assist them take their concept via to manufacturing while understanding the enterprise wants.
Zenos E10R Drive Version