Sure, its a Mercedes-Benz Puffer Wagon

Undertaking Mondo G recreates the Mercedes Benz G-Class utilizing distinctive design codes of Moncler and by combining the G-Class options with the Moncler’s puffer jacket. Moncler unveiled a brand new imaginative and prescient for Moncler Genius in a reside occasion at Olympia London.

Mercedes-Benz and Moncler share a ardour for innovation, concise design language and cross-cultural collaborations. The theme “Artwork of Creativeness” is an inspirational message to dream huge, to discover their very own firsts and uncover with out limits. The collaborative artwork piece Undertaking Mondo G marks Moncler’s first automotive partnership.

Undertaking Mondo G options unique artwork items and invitations its clients to expertise the transformation of a previously pure utility targeted object right into a design. Its spectacular dimensions are: 4.6 m size, 2.8 m top, 3.4 m width (with wheels) and the load is 2.5 tons.

The mannequin options traits which have a concrete connection to the unique product, this consists of the tough patina which discuss with performance and practicality and the massive zipper which is a sensible reference to the flexibility and variability of each merchandise, automobile and jacket.

The Mercedes-Benz G-Class was in-built 1979, on one hand, the off‑highway automobile was designed with excessive off-road capabilities and an emphasis on leisure, and on the opposite for powerful on a regular basis use. A steady development course of started shortly after its market launch.

Undertaking Mondo G is the hero present automotive of the marketing campaign that accompanies the Mercedes-Benz and Moncler co-creation with social media, out of residence (OOH) and PR property for a broad world activation. As well as, the appear and feel is an imaginary universe with low gravity that interprets the artwork piece with trendy moments by fashions carrying conceptual appears to be like designed with Moncler assortment gadgets.

The marketing campaign set design mirrors the artwork piece revealed on the “The Artwork of Genius” present, presenting the flexibility of the G-Class and the Moncler puffer jacket to face up to even within the harshest circumstances.